Content

Writing Your Web Site - Effective Marketing Copy
Converting Visitors to Potential Clients

What are your practice areas? Where do you practice law? Why should a potential client call you rather than some other attorney? These are essential questions that your FindLaw marketing copywriter will answer on every page of your Web site.

A Web site is a challenging writing task. It is not like a brochure or legal brief with a cover and pages presented in a specific order. There is no way of knowing which page of your Web site will be the first page a visitor sees, so we will make sure every page effectively presents your law firm's capabilities, guides visitors through your site, and gives potential clients an opportunity to contact you.

Contact FindLaw legal marketing consultant Sandy Cutler for a FREE 40-minute free consultation at 203-445-0637

When you talk with me, I will suggest a legal marketing solution tailored to your law firm's specific needs. On your initial call with our FindLaw creative team, we will discuss that plan and gather information to use in writing about your law firm.

• Your FindLaw marketing copywriter will ask you questions so that we can better know your law firm and write content tailored to you and your potential clients.
• You are different from any other lawyer - even those who practice in the same areas of law that you do. What are your strengths? What do your clients appreciate about your law firm? What special services do your offer? That information can be the foundation for marketing copy that persuades a site visitor to contact you.
• We will assure that the Internet search terms your potential clients will most likely use are present throughout every page of your Web site. Your search engine marketing consultant and writer will work together to integrate those terms into your marketing copy.
• Your writer and FindLaw designer will work together to assure that your marketing messages are highly visible to site visitors.